Gangtok: The Sikkim government on Thursday appointed
singer-composer Mohit Chauhan as the Green Ambassador to promote the
Himalayan state as the environment-friendly destination.
Chauhan is the second musician to be appointed an ambassador
of the state after the legendary A. R. Rahman, who earlier this year was
named the Brand Ambassador of Sikkim. The frontman of the now dormant
Indie-pop band, Silk Route, and an award-winning Bollywood singer,
Chauhan is a native of Himachal Pradesh.
A notification signed by Thomas Chandy, the principal
secretary-cum-principal chief conservator of forest, said Chauhan was
being nominated the Green Ambassador with the approval of the state
government "for promoting Sikkim as a green destination, internationally
and nationally, on voluntary basis".
Chauhan had visited Sikkim for the first time in January this year.
He performed at the closing ceremony of the Red Panda Festival
organised by the state tourism department. The "Dooba-dooba" man had
said he was absolutely amazed by the beauty of the state, and the place
reminded him of his home Himachal."Sikkim has huge potential, and being a
musician, I would like to shoot the videos of my songs here...I would
love to come back here and this is just the beginning," he had said.
"Stay clean and green," had been his signing off message.
Sikkim is well-known for its rich biodiversity and abundant
natural resources, and is the first and only fully organic state of the
country. Apart from producing only organic produce, the state recently
imposed a ban on the import of non-organic vegetables, barring a few
items, from outside.
The Telegraph